I do have to agree that it is a rather interesting idea on their part by deviating from the traditional idea of a donought shop. However, this sort of mockery towards individuals with any type of disorder, physical or mental, is rather pointless. It's not going to make society move forward if we point and say "ahhh, he/she's a psycho, they're loopyloony". It's rather childish and immature, however, a donut shop isn't exactly meant to be a scholar-like place. As long as they don't encourage mockery of psychopathology, then it's not doing a tremendous amount of harm. If they do promote mockery, then they can expect to be plastered in the amount of complaints they'll get.