timeforsleep: have you tried asking your friends for their honest opinion on what might be giving that impression to women? Maybe it is an action that you are doing, or a posture or something. I'm not sure there is such a thing as a "bad" personality - we are all different, that's the beauty of human nature. If you want to change the way you dress, act or talk, that can all be done - if you want to do it.
Another book recommendation - get yourself a copy of The Game by Neil Strauss. That book (true story about a less-than-attractive, unconfident man who went on to become the world's greatest pickup artist) shows how it's not about how you look, but how you act, when it comes to being attractive to women. I read it after the breakup of my marriage (and subsequent breakdown) and I felt a lot more positive afterwards and began to work on my confidence. I hate my looks - I'm not good looking - but I do have a great personality and I'm beginning to let that shine through.
TinyClownFish
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ItsaBIGpond - my self-development blog; 
journaling my progress back from breakdown to
self-fulfilment, with funny stories along the way:
http://itsabigpond.blogspot.com
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