This suggestion is meant about 90% frivolously but not 100%:

Establish a new branch of government called, oh, the Department of Villainy. Put it in charge of promoting and selling popular but potentially harmful substances such as alcohol, tobacco, marijuana, and other street drugs, also running a national lottery. All of its products would be distinctively branded with a picture of the Villain General...
.... and would be legal, while competing products continued to be regulated just as before. Everything would be priced at a level where existing dealers couldn't afford to compete and would be driven out of business.

Advertising pitch: "The Villain General says: smoke and drink more, kids! We need the money for schools and other good stuff."

Some people have joked that the scariest thing anyone could say to them is, "I'm from the government and I'm here to help you." Well, then, how about "I'm from the Department of Villainy and I'm here to show you a good time"...?