I'm female and I probably say I'm sorry more than your average guy, but I'm not too bad. In therapy, I try not to say anything I don't really mean, so that has helped me be more mindful of the words that leave my mouth--I don't do unmerited apologies to my therapist, and that has helped me learn to be less on "sorry autopilot" out in the world too. People who are excessively apologetic and say sorry for many things they did not even do can sometimes get on my nerves. It seems insincere to always be apologizing when it's obvious it isn't called for. I try not to let it color my opinion of the person with too much negativity, as I know they must be struggling with self esteem or have constantly been put down somewhere in their life so they feel the need to appease with apologies. (My teenage daughter has a friend like this, and I just want to grab her by the shoulders and say, "you're smart, you're funny, you're capable, you have so much going for you; you don't need to apologize every other word!" Instead I try to say things to increase her self esteem, since I am guessing she does not get that much at home.) It seems ironic that people may excessively apologize in order not to appear too dominant, to appease, to not make people mad, when it can have the opposite effect--it can be annoying, seem insincere, contribute to others not liking you, etc.