I think many of us have been brought up by parents who cared a lot of about how we are appearing to other people and whether we look pretty than whether we are happy or whether we are building the character/skills for life. So, we have internalized this attitude also. I think if we reflect upon how we were treated by our parents (in my case, they were ashamed of me) when we didn't put a good "performance" before people, we will start beginning to hate this superficiality and hypocrisy in them.
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