belle, do you really just freely trust though when you make a significant purchase? i bet you don't otherwise you probably buy a lot of lemons. if you're a typical woman who loves to shop and you go to a store to buy a dress for a really special occasion i bet you try on a bunch of different dresses, consider the style, the cut, the fabric, the color, the price, etc. etc. maybe like some of us you go to a bunch of stores and try on dresses. then, you go back to the stores with your favorite dresses, try them on again and whittle it down to the best ones. then, when you've considered everything you buy one! that's not an experience in freely giving out your trust and money for a purchase. if you're not much of a clothes shopper then just use buying a car as an example. the more important something is typically the more time and care one spends deciding on the right item.