GM is a company in transition. Years ago, GM, Ford and Chrysler knew they were producing inferior products compared to the many the foreign competitors and had to find ways to level the playing field. One way to was to emphasize service, hence the marketing behind Mr. Goodwrench. The other was to load cars with incentives to bring down the price.
GM figured out of brand loyalty people would be willing put up with lower quality, for a lower price, backed by good service and parts network. Unfortunately for GM however, this was not the case, in the end people chose to pay more, for more reliable better engineered Japanese and German cars. The German's gave a better driving experiance and the Japanese brands ran longer with less maintenance.
GM has since reinvented itself, with an emphasis on selling much higher quality vehicles, that provide a superior driving experiance and deemphasizing the service aspect.
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