I have not read the whole article, just the quote provided by Byzantine (thank you for both), and I have to say I'm a pretty big etiquette advocate. I endeavor to behave with an awareness of others and out of consideration for them whenever/wherever I am able. It becomes wearying interacting with those who believe and behave otherwise, but there's not much you can do besides suffer it, it seems. I've had debates with people who believe etiquette is a societal anachronism, and I honestly believe they see etiquette as the province of generations past, or that it belongs in ornate dining rooms filled with chandelier light and the clinking of wine glasses or tea cups.

I am a firm advocate of individualism also, who believes in making conscious choices to behave by a standard that acknowledges my fellow human beings. I think a misapplication of what it means to "be yourself" may prompt people to act without consideration in some cases. In other cases, it's as simple as their folks didn't bring 'em up right.

My pet peeve? Cell phone zombies, whether they are bleating their personal business to everyone within earshot, driving like imbeciles because they're preoccupied with talking or texting, or living up to their name by staggering down the sidewalk in a haphazard manner as they toy with their phones. What pains in the butt they are. I am sure I could offer a greater list of pet peeves, but I'll stop here.

All the best!