If all the choices of toilet paper boggle the mind - take a look at all the mascara's out there. What bothers me even more is the commercials and magazine ads shows women with false eyelashes or computer altered fake lashes - how misleading is that?? I mean how many different concoctions are there to make one mascara. Think of the choices - fibre, washable, waterproof, brush types -30 choices there, flexible wand, ridiculous vibrating brush and dial a wand.