As with most sophisticated engineering it is marketed toward the upper in the market, this paticular car starts at 85K. Largely becuase Fisker is a very small carmaker, he does not have economy of scale to work with.

The Chevy Volt, which came out this past year uses similar technology and retails at 40K, with an available 7500 dollar tax credit that drops things to around 33K, still steep for what amounts to an econobox with an exotic drive set up.

Just remember less than a decade ago large screen plasma tvs went for 7 or 8 thousand dollars, now they can be had for around 500 dollars.

as more and more EVs and PHEVs hit the market, the overall cost of making them will fall and they will become more affordable.