Yikes, $50 for Goji berry juice! I can't imagine that fits into too many people's budgets these days.
I can't think of a specific "What???" concern right now except to slightly expand on the topic you brought up, lynn: Why is the healthy food so darn expensive? My husband and I try really hard to eat a healthy diet, but the healthier foods are SO much more expensive, almost prohibitively so -- for example, those small plastic containers of blueberries/blackberries/raspberries are about $3 to $5 or more in my neck of the woods.
Tofu, at least, is cheap.