Fresh Goji berries, I read, can be found in Chinese grocery stores; I hope you aren't in the wilds of Saskatchewan, Lynn
I don't do Super Foods, occasionally do foods I haven't tried before but don't believe there's any benefits to any one food that makes it worth paying extra or going overboard for and probably throwing off my diet in other ways. They rarely have had any published studies done on them and often have side effects or interfere with meds one may be taking (Goji berries mess with anticoagulants if you're taking them) and that's rarely thought about until one has a mysterious problem and has to pay a doctor too much to figure it out. Goji's are high in beta-carotene but so are carrots and they're cheap :-)
I assume Goji berries are expensive because there is more demand than product (or the opposite, so growing/production costs are high too). I'm getting very tired of food, "health" food, prescription medicine, and OTC stuff all running together into one big barnyard mess of a clamor. We've been eating for a zillion years and have all that cultural history of how/what to eat and no diet causes illness or is better/worse. I look at what my grandparents ate 125 years ago and they lived to be in their 80's and that's good enough for me. I'm reading
Near A Thousand Tables,
http://www.amazon.com/Near-Thousand-.../dp/0743226445 and I find it's helping me put things into perspective and feel better about how "healthy" I already am.