actually we did grow up with this crap and still do just not in black and white and up to date slang being used., you just don't realize it because it's a lil more sneaky how the psa's are now. look at al the ads on t.v.s and certain programs. this type of stuff doens't work on us anymore, thye find new ways of implanting it into your head. people will be saying the same thing in generations to come.