Quote:
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The war between smart search engine optimizers and just as smart search engine engineers lasts since crawling search engines generate organic search traffic. The crux is, that search engines relying on clever algorithms and unbeatable computing power can get outsmarted by just as clever algorithms and way less computing power. To stop the AI escalation, search engines had to integrate human considerations into their ranking algorithms.
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From:
http://www.smart-it-consulting.com/a...e=148&page=117
In other words; by telling Google that we like/respect DocJohn (and his site :-) we make sure they rank him higher up when people use Google to search for certain psychology topics so he's on initial search pages instead of page 3,789,536,321
