I read one of his books and I didn't think it was bad. It's basically a rehashing of Reality Therapy, but there's nothing wrong with that. I read an interview with him at one point where he said something along the lines of, "I'm not working as a psychologist or a therapist anymore. I never had the patience for that kind of work. I'm a coach." He's not trying to be anyone's therapist on that show, apparently, but I think he could make that little bit more clear. Go around calling yourself Doctor Phil and it's only natural that people are expecting you to act in your capacity as a psychologist.