kinda reminds me of an "ad" i heard eons ago-

NEW MEDICATION TO BE MARKETED FOR TREATMENT OF MENTAL DISORDERS!!! this new and exciting breakthrough has been tested independently over the course of nearly 60 years! in every instance it has been shown to be AS and in some cases "MORE effective than the currently used medications widely prescribed for the treatment of everything from schizophrenia to headaches.... side effects are generally mild and transient, but include: headaches, blurry vision, nausea, dizziness, sleeplessness, and fatigue... it will be available soon and is being marketed under the brand name "Placebo"......