I think consumerist, superficial types aren't really as much evolved. It's the under evolved human psyche attempting to cope with the extent of our technologies & the depth of interpersonal interactions. Instead of viewing the possibilities for innovation & partnering with other intelligent minds for the greater good, we try to hoard technology to be seen as cool & alter our bodies to be seen as attractive. Tsk tsk at our primal nature, laden with the need to harvest & procreate.