I reward myself. It works, I swear.
For instance if I have something I /need/ to get done but I really dont feel like damn well doing it... I just tell myself.. "Hey, if you do it, you can go spend 20 dollars on something stupid..." or "You can spend 5 hours playing a game."
I set myself up to win because I know me and I'm incredibly materialistic and fun-loving. In your case - use something you know you love.
Knowing that something awesome is coming out of it makes it much easier. I even give myself a grand prize at the end of the whole thing. For instance if I got straight As that whole year, its a trip to -insert awesome country/state here-. ;D
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