The stigma goes many ways. I don't want to be percieved as incompetent idiot either... which sadly some of the stigma reducers imply when they are trying to explain how godawful depression is. Mind you it is godawful, but in a different way.

(recently there was a blog on PC on what to not buy to your depressed friends. Apparently, we cannot read unless it's short sentenses, need our music pre-approved and cannot handle getting chocolate).