Actually, your Google search is my Google search but your Google priorities are not mine! My searches generally bring up hundreds of pages of info and I don't want any old info to be first as my search patterns reflect me and my interests! I can find what you find, on page 432 but I want to find what I want to find on the first few pages?

For example, I use the Mayo Clinic a lot for my medical info so it comes up before the (what I consider) over-rated, general WebMD on my searches. It's the difference, to me, between bringing up Oprah or Dr. Charles Krauthammer.