I sometimes wonder about this myself. My T advertises in a number of places, and I feel like each ad I've seen is a little different. I mean, I get that they need to appeal to a broad audience, but sheesh!

And I also feel like she bills herself as doing X style of therapy or Y style--and I chose her, in part, based on one or two of the types her ads mentioned--but 3 years later I feel like her main approach isn't clearly informed by either of those traditions. Mostly I feel like she wants to watch me spin my wheels without saying much. Yuck! (But I guess maybe that's a thread I need to start for myself.)