Interesting study. I guess I discovered a lot about myself when I got addicted to playing Mafia Wars on Facebook and had to make 1000 "friends" and bought advancement with real money and yet still was behind other people. My self esteem is pretty sturdy but I recognized there are always going to be times when we aren't "the best"; there really isn't any such thing and if one orients one's self to trying to "win" friends and influence people :-) it ain't going to go well at some point.