True there's some who say its no big deal. I still think if some don't have it, why can't they all do this since they're making billions? Since its also in other products, we don't know how much one person can absorb. Consumers should at least be able to read "this product does contain trace amounts of lead". The article states there no known case of lead poisoning - since the daily consumer isn't in a particular study then they can't be completely sure. Fetuses also absorb toxins as well. Consumers deserve to be informed and make the decisions themselves IMO. Consumers shouldn't have to unknowingly apply products on their skin containing any amount of lead