Yeah, and don't forget product placement. Not only do companies get their products on shows (you might see a famous cereal on a TV character's food shelf, or she might drink a famous soft drink), they actually get TV show writers to write scripts to promote their products, perhaps mentioning them in jokes, or showing something good happening when a character uses the product, etc. Did you know that reality TV was originally created as a way to promote products, rather than a show being created and someone thinking, Hey! We can use this to sell our products!