Quote:
Originally Posted by George H.
It's naive to think that advertising isn't playing a significant role in what gets prescribed. These corporations aren't going to spend $4.5 billion without a very good reason. To state the obvious...the reason for advertising is to sell a product.
To stir the pot a bit, how about all those pharma reps clogging up doctors offices. They're wining and dining and maybe 69ing every health care provider they can get to in order to get their product moving. And their higher paid coworkers are visiting every public hospital and private hospital or the people involved in approving and purchasing pharmaceuticals.
http://www.scribd.com/doc/17599937/Hospital-Selling |
And to play devil's advocate....
my bf is actually a medical sales rep (for vision care though, not for pharma), and all his friends in pharma say that the good old glory days of pharma sales are over. Apparently the rules are so strict now (you can no longer 'wine and dine' doctors, for example), that pharma reps are struggling to meet their targets and make commissions. 
Personally, I don't see myself ever meeting with pharma reps in the future. I would just turn them away. It's not for me.
__________________
age: 23
dx: bipolar I, ADHD-C, tourette's syndrome, OCD, trichotillomania, GAD, Social Phobia, BPD, RLS
current meds: depakote (divalproex sodium) 1000mg, abilify (aripiprazole) 4mg, cymbalta (duloxetine) 60mg, dexedrine (dexamphetamine) 35mg, ativan (lorazepam) 1mg prn, iron supplements
past meds: ritalin, adderall, risperdal, geodon, paxil, celexa, zoloft
other: individual talk therapy, CBT, group therapy, couple's therapy, hypnosis
|