Even gift giving has a benefit to the giver. It is not bad or wrong, just that there is a benefit on both sides. The beneficiary receives the gift as the benefit (assuming it is a gift the receiver wants or needs) and the giver receives the benefit of feeling good for giving or some such thing. For an example - If the intended recipient does not want the gift, the giver often feels rejected or bad or whatever = too high a price to pay for me personally. I do not want to accept gifts I do not want in order for the giver to not get pissed or hurt or whatever. I would prefer they not be offered.