I do not like "beauty contests" and any like that, it certainly puts pressure on a girl, and sends wrong messages,if one doesn't win, she may go onto believe she isn't beautiful, developing self-esteem problems, and even eating disorders. . . you know all the ugly things that can mess up a young girl.
On the other hand, if she is a winner, her personality can then be effected, creating a stuck up,materialistic girl/young woman.
Just my feelings,
DE