The LADIES don't need to reinforce stereotypes. They can understand their MEN better if both learn better communication skills. So, they should get a book on improving communication, rather than learning about the opposite gender.

You can't make a generalization about ALL men because 70% of the men surveyed answered a certain way. They'd have to ask ALL men to get a more accurate idea of how men think and feel. And again, if women share those qualities, then it's a PEOPLE aspect, not a MEN'S aspect.