I used Grounded Theory in my thesis (yea I'm a qual rather than a quant, primarily) and I went travelling, came back, landed a job through having a contact in the company, have been using all the research skills I developed in the phd ...

Went to our training conference in Malaysia a couple of months ago and the Exec Director of Melbourne office did a huge section on GT ... she did her thesis with it and uses it in everyday practice ...

So I guess I feel I have the skills from phd that are transferable to my current field. I just love business and business analysis and writing clients strategy and marketing plans ... it satisfies me, especially when they come back and say it's improved their profitability etc.

My job is not very nine to five at all ... between out/around interviewing, doing focus groups, meeting with clients, it's much less structured. Spent today with my boss just thrashing out a presentation cos we didn't wanna go into the office.

Wow possum stuff sounds interesting. If they altered the possum gene to make sterile male possums it would wipe out the possum population totally within a few years. Weird huh ...