The coach is a better negotiator

That being said, college is becoming a huge scam. Much like the housing bubble, society has become too obsessed with sending every kid to a university when in many cases that line of education is waste of their time. As a result we keep finding ways to subsidize education, which for universities has become a gravey train to build lavish facillities and pay ever higher salaries to its staff.

For many schools sports, especially men's football and basketball, are very prestigious and a big source of revenue. Hench head coaches, of these programs, especially successful ones can command very high salaries.

In the end the reason that the coaches make so much, is the fault of the fans, who watch the games on cable, buy tickets and merchandise along with products advertised during the game.

Unfortunately the governor does not have his own line of T-shirts, banners, etc...