They are indeed trying to reach out to the US market:

http://www.nznature.co.nz/ecofur2.htm

I'll also say that generally I am opposed to the farming and killing of animals. I make an exception for the NZ possum, however, because they are threatening endangered flora and fauna (including the beloved kiwi). So even if you are vegan and don't wear leather and so forth don't hold back on supporting the NZ possum fur industry :-)

>Possum wool is unique to New Zealand - the hollow fibres of possum fur are the lightest and warmest natural fibres on the planet. Luxurious to wear, lightweight, anti-static and non-pilling. Possum wool is versatile for the winter months or to fend off a cool summer breeze.

>Eco-Fur™ is the trademark of New Zealand Nature Co. and applies to possum fur and possum wool products from New Zealand using fur of the trichosurus vulpecula (commonly known as the brushtail possum).

>Possums were introduced into New Zealand about 150 years ago from Australia to establish a fur industry. The brushtail possum has multiplied now to over 70,000,000. With no predators, the possum has decimated huge tracts of native forests eating 21,000 tons of vegetation nightly. Both bird life (including the Kiwi) and many unique types of trees are threatened with extinction because of the brushtail possum. This marsupial is only very distantly related to the American Opossum. Eco fur has nice mink like fur while Amercan Opossums do not. The brushtail possum has a fur similar in quality to mink and colours range from silver to red brown to dark brown.

>Preservation of New Zealand’s Native Forests requires control of the possum population. All controls used in the past have had minimum impact. Poisoning of possums is an environmentally unacceptable way of control. Only through world wide marketing of possum fur products (Eco fur products: fur teddy bears, davy crockett hats, etc) can this pest be safely controlled. Our Eco Fur products are all of the highest professional standards. Be assured that Eco-Fur is cosy warm and soft. It is also anti static which means it makes the perfect seat cover for your office chair.

Here is a particularly cute pic:

cute pic