I haven't fully formed an opinion about the "coaching" aspect of current society.

From what I have learned, it is more about having a "coach" only, not a therapist... If you were ever in structured sports, think about the job of the coach... encouraging, seeing what you lacked, giving ideas on how to correct it.... very directive at times... IMO life coaches are quite that surface only effective...

For me, I would not want someone who is not fully trained and licensed in psychotherapy to dig with me into MY mind.