I think it is partially societal in the sense that that attitude has been cultivated by the media and a lot of people grow up thinking that is the way to behave, and partially societal in the sense that people who would never say it otherwise or never really believe it say things in public as part of a group mentality. I guess bad things may also be uttered in the spur of a moment when it isn't really meant.

As someone said once, the sexual revolution didn't include the right to not have sex.