For me its both.

A person doesn't have to like me but I expect them to respect me.

But a person who likes me must also respect me otherwise they would not like me.

When two people like each other they want whats best for each other and part of that is not calling each other names and so on which s what respect is. so basically likeness and friendship is built on respect.

if there is no respect - name calling and so on
then there is little to no feelings for liking someone.