My son's the same way. He cringes at the thought of being seen at Aldi or Goodwill, where my daughter doesn't care at all. She's like me - we want more for our dollar rather than a status name brand.

I don't understand buying a name-brand of ketchup for $3 when you can get a store brand for $1, and it's just as good. Granted, there are some store brands that are absolute c.r.a.p., but more often than not I've been happily surprised with the quality of the off-brand items.