Not meant for anyone particular just clicking on the last in the thread.

I too don't buy name brands. I live on SSDI with a maximum of $603.00 a month. most times my bank account is overdrawn because that money just barely covers rent, phone and electric and cable when I have it so just buying bathroom necessities and cat food my account is in boucing cycles. how people live on SSDI and welfare and still manage to get name brands I have no idea but I can say that 4 for a dollar mac and cheese tastes the same to me as the $1.50 - $2.00 brands and socks 4 for a dollar still keep my feet as warm as the $2.00 ones do and the $1.00 bubble Bath still makes the bubbles that the $3.00 brand of bubble bath does. Yes the $4.00 toilet paper is softer but hey its just for wiping crap and runny noses and flushing not for making a luxury dress outfit out of. If Im going to literally flush money down the toilet I don't care how soft it as long as its the least amount of money possible that is wiping possible and going down that toilet.

for me choosing name brand or generic doesn't come down to emotional of packaging and so on it comes down to my using common sense with the money that I am given.

I have worked in many department stores and the market runs on supply and demand - those items in more demand cost more and these in less demand cost less -

When stores over buy their goods they put the items on sale. those they have less of end up getting mark ups in pricing.

The same with companies that sell stores their goods. if that company has less of an item they hike up the price, if they have an abundance of that item the price goes down.

Name brands are in more demand so their prices are up. generic are in less demand so there is more quantity wise to the price remains lower.

Now the companys who process and make their goods may use all kinds of marketing tactics like putting this athelet on this package and that slogan on another but I as the consumer can choose whether or not I want to buy that based on their slogans, atheletes, actors and actresses or on my budget.

I choose based on my budget and what will spread my money further.