Arghhh! I had it LightBulb! Loved the stuff but it wouldn't last 3 hrs. Same with Aqua di Gio...premium price and didn't last. Aspen a drugstore priced slosh was really similar to Cool Water and lasted all day+. My GF a few yrs ago loved it. I'd try that again but can't find it. I used Aqua today and just tucked my nose into my sweater...it's there but subtle...and maybe that's the way for some scents...needs someones nose tucked into it to be appreciated. Not a bad concept really!