On-line endearments do not bother me at all - they make me feel special. I have a very different relationship with my on-line friends than with anyone in real life.

In-real-life endearments from people that do not know me make my teeth curl. I do not like being called "lovey", "sweetie" or any other such thing by people that have never met me. That would include "dear".

The worst is being called "lady" - something that happens frequently - but then I guess this is not an endearment at all.

On the other hand, my husband can call me anything he wants - all it does is make me feel mushy and loved. (oh, except 'snookums' - I call my dog that ....)