In an era when managed care companies are supporting use of drugs for treatment of mental illness issues rather than psychtherapy or psychology, professionals have begun to brand themselves in order to build practices.

Not too long ago, I had a T who branded himself. He did not live up to his claims! And, because he was a gay therapist, his ads and promotional materials made him a target of the religious right and homophobes. He reported receiving many nasty emails.

http://www.nytimes.com/2012/11/25/ma...me&ref=general