hi Jax,
i am really really struggling with this at the moment too. i feel like crawling out of my skin half the time to stop craving and going round and round and round in a battle to do anything but eat but i always always lose.

yesterday was a great day cos i ate like four bowls of cereal all day. more htan id like but way less than i was craving. today already sucks with the crap ive eaten and its only lunchtime.
all morning i tried cleaning the place, showering, talking on the phone, watching tv, going online anything to avoid cooking pasta or going out for a hot chicken roll. i knew they d sell out by 2pm and at 1.30 i cracked. even walking to the shop i was screaming in my head to just walk past and of course that didnt work. worse i bought a stupid doughnut too. now im fighting not to purge and just feel like crying im so tired of going round and round.
its like a drug!! how do we stop this!!?? ive tried the water and it doesnt work for me. like just about everything else doesnt. going to try putting non-food stuffs in the cupboards though. thats a good thought.
anyway i wish you and everyone else good luck with it and thanks for posting. it was good to hear someone echo my thoughts.
biiv