Well, that's a matter of to each their own.

Not every girl is like that, nor is every man not like that, if we're considering opposites here. lol I'm perhaps a little guilty of being the one who sends the dopey messages all the time...or was, at least.
Not knowing him very well could absolutely be a factor. At this point, you're still trying to figure out if he's good for you, so to speak. Infatuation and mutual respect hasn't had the chance to evolve into love just yet.
That being said, when/if it does, things may very well change. Until you can truthfully say you love him and
really mean it, there's not much of a mental/emotional difference between him and that rude hunk at work.

If said rude hunk is indeed a rude
hunk, he wins in the lust department. Give things a little time before you start to worry about it...I'd tell you after you two are a little more firmly cemented as a couple and things don't change, then there might be more severe problems. Right now, when you two are sort of in the "trial" phases of the bf/gf thing, I'd say you're fine.