It's not meant to say someone likes a specific person... it's meant to acknowledge agreement or liking with someone's thoughts, feelings or post.
Just like on Facebook. Which has like a billion users... so they must be doing something right!
We'll try this out for a week and see how things are going after that time. We don't add too many new features in our community, and this is the first one we've added in a long time, so let's give it a chance...
DocJohn