The only standards I attempt to fit into are my own, so for myself it's not a matter of fitting in with what society wants, but what I want. I guess the easiest way to explain it is that I usually act a given way to manipulate my surroundings, which actually sounds kind of bad. Regardless, I mostly act the way I want to be perceived because I will get something out of it, not because society necessarily will. That being said, I don't go around treating people badly or anything like that.
All human beings do this to an extent, often on a subconscious level, a typical example being the way a man and a woman act when they like each other. Without often even realising it, their behaviour changes in an attempt to attract the other person. I tend to use the same psychological principles about how people perceive one another, how body language works, how suggestive attitudes work etc. to behave in a way which is desirable to myself. I don't tend to just blatantly manipulate people though, I don't really like doing things like that, it's more just playing around with the psychology, at least part of it is, the remainder is just me being ruminative and pensive at times. If all of that makes sense, haha.