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The term may hark back to the "behaviorists" such as B. F. Skinner who disliked discussing anything that could not be observed "on the surface" such as behavior. I think it is a problem created by such people.
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Now if thou would'st
When all have given him o'er
From death to life
Thou might'st him yet recover
-- Michael Drayton 1562 - 1631
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