As the saying goes "personality goes a long way"

To me a woman's attractiveness is greatly influenced by her personality, this works both ways, meet a very pretty woman get to know he and if she has a not so great personality her attractiveness goes WAY down. Likewise if I meet woman who isn't pretty (at least on the outside) a great personality can make her very attractive.

But that's just me, some guys will date the most horrible women just because of their looks.