It needs to come from all sides: parents, teachers, and society as a whole. A lot of teachers no longer teach for spelling/grammar accuracy, a lot of parents no longer help their children with their work, and society is showing them that it's not important. I DID count off for spelling and grammar and my kids knew it and I constantly pointed out mistakes and ways to fix them, but most of the kids showed little to no improvement because it simply wasn't important to them, and a lot of teachers don't do that anymore because in our technology-laden society, it's just too much work.