As men get older, they get the same sagging body parts and wrinkled faces as women, but we've been conditioned to see older women as undesirable and men remain desirable. I don't think this is "natural," and while I agree the media is giving what sells, but the media partially created it. It's like sugar. They put sugar in everything now, because it tastes good. Never mind the harm it does. More people will buy what tastes good than what's healthy. It's not just one thing; it's not just the media, it's everybody.