Before the pink and pink ribbon campaign, breast cancer research was nonexistent and had no funding. Women needed something to feel less powerless as well to this disease. Where traditionally women's medicine in general takes a back seat to all other forms of research, all the other cancers, and illnesses, once this campaign came into effect, it helped give a voice to bring attention to draw much needed funds for treatment, grants, and research for breast cancer as treatment options were so limiting. It may seem trivial, but it it helps people to feel like they are doing their part and it raises money; this is the key to better treatment options and a cure. Perhaps another form of a symbol may have been preferred, but in my mind, anything that get funds for breast CA research and people the help they need is a good thing.