Taylor Swift looks like a completely different person without make up, and I don't mean that in a good way, either. In our society, women are told that they HAVE to wear makeup. They are very rarely told to embrace their natural beauty (without the usage of makeup, anyway) because that just isn't good enough. From this, women are crafting completely new faces with cosmetics, soon forgetting the beauty of their bare skin and feeling ashamed when they face it. Makeup can be really wonderful. If can raise confidence and help people express themselves. But makeup is makeup, and that is all it is. We should not forget about the face underneath, even if the powered, lined and glossed one "looks better" or "gets guys".