I try to relax into undivided attention and treat doctors and others like I treat my therapist? I hate going to get my hair cut because I get anxious but I twisted my emphasis a bit and "felt" my hair getting washed, my head being massaged and thought of myself as "lucky" and thankful to be getting the attention? Look at what you are getting and how you relate to it rather than what/that the other person is giving it to you. Just "accept" that it is coming your way and instead of how you feel about that, figure out where to put it :-) Pretend you're pulling in a rope on a sailboat and have to coil it neatly behind you; focus on the coiling rather than the speed at which it's coming in and whether or not you will be able to deal with it. I don't like driving "down" from the top of high bridges with the other cars coming at me, etc. I complained once and fortunately I said, "I'm going too fast, it's hard to steer!" and my husband replied, "Then slow down." Because I was focused on keeping up my speed and not bothering the people behind me, I was having problems. To heck with the other people, look at yourself and how you are doing/feeling. Focus on your dermatologist touching your face/skin, focus on "touch" and how it feels in a sensual way (play games like comparing how the dermatologist touching you feels versus how you touching another person feels -- being touched versus touching) instead of focusing on the psychological, "this person is paying attention to me" excitement.